Breaking free from the Sunk Cost Fallacy and what to do instead

Today’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners. In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success. If you know someone who needs to hear this episode, I would love for you to share it with them!   KEY TAKEAWAYS COVERED IN THE PODCAST Why you should never ignore your gut What to do when we fall foul of the Sunk Cost Fallacy Different ways the Sunk Cost Fallacy can show up in product and service based businesses <br/>   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my 1:1 Coaching Find out more about the Dream Business Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript