Building your personal brand - feat. Pete Baker

Hafsah and Yen welcome Pete Baker, photographer, graphic designer, creative director, product design leader, and more recently, bar proprietor. They talk to him about how his personal brand (or more so how he doesn't have a personal brand) and how it's meandered to serve a myriad of markets and clients over the years. Pete talks about why it's so important to demonstrate your usefulness and push away the desire to be transactional in the beginning. He shares the period of his career he was doing his worst work and why Daft Punk was a no-brainer.