Campaign Chemistry: PepsiCo VP of creative and digital Chris Bellinger

Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker. Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture. An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and Peyton Manning on an ad for the World Cup to getting the stars and creators of Breaking Bad to sign on for Popcorners’ first Super Bowl spot. In this episode, he talks about his experience building an in-house team at a massive company and takes us behind the scenes on how some of these ambitious creative ideas came to life.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.