Chapter 7: Charge according to LTV

Chapter 7 Summary"If I'd asked customers what they wanted, they would've told me a faster horse.” ~ Henry FordIf you know that your average client stays with you for five months at 35k a pop in total revenue, then you should have an option when they are first working with you to sign a 12-month contract — paid up front with a 10-15% discount plus a 13th month for free.