Charles Dives Deep with AI-GTM Games Founders

In a recent episode of the Sales Wisdom podcast, Charles, CEO at TopLeads, engages in a captivating discussion with Julia Nimchinski and Justin Michael, co-founders of the AI-GTM Games. The duo delves into the world of sales, the reinvention of virtual events, entrepreneurship, and marketing. Julia, with a rich background in marketing and sales tech, shares her journey from launching a startup within a startup to becoming a CMO. Justin, a seasoned sales professional, emphasizes the importance of face-to-face interactions but acknowledges the power and efficiency of virtual platforms. The conversation takes a turn when Charles probes into the success of their venture, Hype Cycle, and the unique blend of sales and marketing skills required in today's B2B landscape. Julia emphasizes the importance of customer discovery and understanding the intertwined worlds of sales and marketing. Justin highlights the surprising success of marketers in cold call matches, showcasing the blurring lines between the two domains