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CMOs: The PE-Backed B2B Marketing Model

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0 विचारों· 09/17/23

B2B Marketing Perspectives
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Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.

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