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Companies are bought, they are not sold with Tracy Young
Being a first-time female entrepreneur in a male dominated space is no easy feat, and Tracy Young's journey starting a tech company in the construction industry is truly inspiring. She co-founded PlanGrid after recognizing the inefficiencies of paper blueprints and digitized them with tablet-friendly software that streamlined construction processes. Tracy's innovative solution caught fire and drove massive organic growth for PlanGrid. As the company expanded and shifted to enterprise sales, Tracy's team developed strategic and empathetic approaches to address diverse customer needs. She also built a strong sales team, learning from experienced reps and empowering her employees. Ultimately, Autodesk acquired PlanGrid, validating both Tracy's and PlanGrid's value. Building on her success, Tracy launched TigerEye to help sales teams optimize their strategies and unlock their full potential. Tracy's story showcases the incredible achievements of women entrepreneurs in male-dominated industries, and how game changing innovation can happen anywhere in your organization. Chapters02:44 Tracy Young explains the problem PlanGrid solved in the construction industry 06:14 Tracy Young and her co-founders quit their jobs to work on PlanGrid full-time 08:21 PlanGrid starts selling to friends and receives positive feedback 10:41 PlanGrid's user base grows through word-of-mouth and virality 16:31 PlanGrid transitions to selling to enterprise customers 19:58 Challenges of selling to enterprise customers and expanding product offerings 22:18 Tracy Young discusses the importance of understanding the needs of different decision-makers 33:00 Autodesk acquires PlanGrid 38:06 Tracy Young and her husband co-found TigerEye 45:23 Tracy Young shares where to find TigerEye and connect with her About GuestTracy Young is the co-founder of TigerEye, a software company that helps sales leaders track and predict the future performance of their sales teams. She was also the co-founder and CEO of PlanGrid, a construction software company that was acquired by Autodesk. Tracy has been recognized as one of Forbes' Top 50 Women in Tech and a Top 50 SaaS CEO by the SaaS Report.About CompanyTigerEye is a software company that helps sales leaders track and predict the future performance of their sales teams. Social Links You can learn more about and connect with Tracy Young in the links below.Connect with Tracy on LinkedIn: - https://www.linkedin.com/in/tr....acy-young-0a17441/Ch out TigerEye's website: - https://www.tigereye.com/about/You can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn: - https://www.linkedin.com/in/aliceheiman/Check out Alice’s website: - https://AliceHeiman.com