Conversational Commerce: A Deep Dive with Henrik Fabrin of Certainly.io

In a recent Sales Wisdom podcast episode, Charles invited Henrik Fabrin, the CEO of Certainly.io, to discuss the future of conversational AI in e-commerce. Henrik shed light on the journey of Certainly.io, emphasizing its focus on e-commerce businesses and the unique challenges they face. He highlighted the importance of understanding customer needs in real-time, comparing online interactions to those in physical stores. Fabrin also touched upon the significance of being a generalist in today's business world, drawing from his diverse experiences. The conversation also delved into the sales strategies of Certainly.io, revealing partnerships with giants like Zendesk and Booking.com. Towards the end, the discussion took a personal turn, with Fabrin sharing his wins and losses from the past years.