Creating an API Security Solution at FireTail with Jeremy Snyder

Jeremy Snyder, Founder of FireTail, joins Corey on Screaming in the Cloud to discuss his career journey and what led him to start FireTail. Jeremy reveals what’s changed in cloud since he was an AE and AWS, and walks through how the need for customization in cloud security has led to a boom in the number of security companies out there. Corey and Jeremy also discuss the costs of cloud security, and Jeremy points out some of his observations in the world of cloud security pricing and packaging. 
About JeremyJeremy is the founder and CEO of FireTail.io, an end-to-end API security startup. Prior to FireTail, Jeremy worked in M&A at Rapid7, a global cyber leader, where he worked on the acquisitions of 3 companies during the pandemic. Jeremy previously led sales at DivvyCloud, one of the earliest cloud security posture management companies, and also led AWS sales in southeast Asia. Jeremy started his career with 13 years in cyber and IT operations. Jeremy has an MBA from Mason, a BA in computational linguistics from UNC, and has completed additional studies in Finland at Aalto University. Jeremy speaks 5 languages and has lived in 5 countries. Once, Jeremy went 5 days without seeing another human, but saw plenty of reindeer.

Links Referenced: Firetail: https://firetail.io Email: jeremy@firetail.io
Transcript



Announcer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.

Corey: Welcome to Screaming in the Cloud. I’m Corey Quinn. My guest today is Jeremy Snyder, who’s the founder at Firetail. Jeremy, thank you for joining me today. I appreciate you taking the time from your day to suffer my slings and arrows.

Jeremy: My pleasure, Corey. I’m really happy to be here.

Corey: So, we’ll get to a point where we talk about what you’re up to these days, but first, I want to dive into the jobs of yesteryear because over a decade ago, you did a stint at AWS doing sales. And not to besmirch your hard work, but it feels like at the time, that must have been a very easy job. Because back then it really felt across the board like the sales motion was basically responding to, “Well, why should we do business with you?” And the response is, “Oh, you misunderstand. You have 87 different accounts scattered throughout your organization. I’m just here to give you visibility, governance, and possibly some discounting over that.” It feels like times have changed in a lot of ways since then. Is that accurate?

Jeremy: Well, yeah, but I will correct a couple of things in there. In my days—

Corey: Oh, please.

Jeremy: —almost nobody had more than one account. I was in the one account, no VPCs, you know, you only separate your workloads by tagging days of AWS. So, our job was a lot, actually, harder at the time because people couldn’t wrap their heads around the lack of subnetting, the lack of workload segregation. All of that was really, like, brand new to people, and so you were trying to tell them like, “Hey, you’re going to be launching something on an EC2 instance that’s in the same subnet as everybody else’s EC2 instance.” And people were really worried about lateral traffic and sniffing and what could their neighbors or other customers on AWS see. And by the way, I mean, this was the customers who even believed it was real. You know, a lot of the conversations we went into