Creating Interactive Webinars with Melissa Kwan at eWebinar

On this episode, we talk to Melissa Kwan, Co-Founder and CEO of eWebinar, a platform that turns any video into an interactive webinar.Melissa is a three-time bootstrapper and entrepreneur in real estate technology. She created eWebinar to solve the problem of automating webinars and scaling content effectively, allowing businesses to engage with audiences on demand without being tied to live broadcasts.Melissa initially struggled to determine the right pricing strategy, aiming to avoid attracting undesirable customers while justifying the value of the platform. Over two years of continuous improvement and growth, the pricing tiers evolved, doubling prices for new customers. But Melissa regretted not heeding advice she was given to raise prices for existing customers, realizing in hindsight it could have supported the platform's increasing costs and facilitated company growth.Melissa talks openly about other mistakes she made along the way. For example, one of the biggest ones was not having an annual subscription plan when they started. Putting that off cost her a lot of money.Looking forward, Melissa Kwan wants to achieve more than break-even profitability. She wants to ensure that her co-founder and COO receive fair compensation for their sacrifices and dedication. Melissa plans to explore different product positioning options, focusing on on-demand webinars or interactive video platforms, aiming to find the best fit within the market for eWebinar's growth in the coming years.|<br /><br /> Resources mentioned:Melissa Kwan -<br />https://www.linkedin.com/in/melissakwan/eWebinar | LinkedIn -<br />https://www.linkedin.com/company/ewebinar/eWebinar | Website -<br />https://ilove.ewebinar.com/<br /><br /><br /> Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.<br /><br /><br /><br /><br />#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService