Creative World Cup Campaigns & Barbie: Queen of the Virtual Influencers with Jen Campbell & Felina Tan #51

Of all that’s in the media right now, two things are inescapable: the Women’s World Cup and Barbie.That’s thanks, in no small part, to a shift in the way that tech and media are bringing these spectacles to life; a fascinating evolution which centres this week’s episode of Disconnected…Join Jen Campbell & Felina Tan as they dive into the world’s most influential influencer, the best use of deepfakes we’ve seen so far, and much more!This episode of Disconnected covers:The evolution of print media for women’s football coverageChanging people’s perceptions through genius marketingStaggering stats about women’s roles in the tech industryBarbie’s domination & the resurgence of virtual influencers