Data-Driven CMOs: Powering Internal Collaboration & Revenue Growth

Join Lisa Hayashi, CMO of Safeguard Cyber, as she draws from her diverse background in angel investments and startup development to offer unique insights. Discover how CMOs can drive revenue growth through internal collaboration, empathy, and data-backed strategies. Learn how Lisa's data-driven approach builds trust, unifying marketing and sales into a single growth team. Plus, explore how Lisa sets SLAs, collaborates with outside subject matter experts to produce content that ignites conversations, and tracks metrics for a successful growth partnership.