E116: Ian Major on Building Joltz Rewards, Lightning Rails for Loyalty Programs, and Taproot Assets

Ian Major is the co-founder of Joltz Rewards, a Lightning-powered loyalty platform offering Bitcoin rewards as a service. In our conversation we discussed how Joltz works, why the loyalty rewards industry needs Bitcoin and the Lightning Network, and how Taproot Assets could unlock an entirely new set of loyalty rewards and experiences for brands and consumers. → Joltz Rewards: https://joltzrewards.com/ Sponsors → Voltage: https://stacksats.how/voltage → Stakwork: https://stacksats.how/stakwork This show is a Lightning podcast. That means instead of asking for likes or shares, I ask for sats. The best way to show your support is to download Fountain from the App Store, load your wallet with some sats, and send them over the Lightning Network to kerooke@fountain.fm. → Fountain: https://www.fountain.fm/ → More Episodes: https://www.stacksats.how/podcast → Lightning Address: ⚡kerooke@fountain.fm → Nostr NIP-05: kr@stacker.news Links → Stack Sats: https://www.stacksats.how/ → Twitter: https://twitter.com/kerooke → Books: https://www.kevinrooke.com/book-recommendations → Bitcoin News: https://stacker.news/r/kr Timestamps 00:00 - Intro 02:16 - Ian Major Intro 14:22 - How Joltz Rewards Works 24:50 - Why Lightning Makes Sense for Loyalty Rewards 32:08 - Will Bitcoin Loyalty Programs Lead to Bitcoin Merchant Adoption? 39:39 - Why Most Companies Lose Money Offering Loyalty Rewards 46:33 - Will Joltz Focus on Affiliate Rewards Too? 53:01 - Why Joltz Is Building a Taproot Assets Wallet 1:01:32 - Will Taproot Assets Be Good for Bitcoin? 1:07:44 - How Will Joltz Earn Money with Taproot Assets? 1:14:58 - The Lightning Round