E149: Creating Content that Converts with Kimberly Pulito

Full show notes here: https://moderndirectseller.com/episode149/. This week, Kimberly Pulito joined us on the podcast to chat about content in all its forms. She’s not only sharing tips about short-form vs. long-form content and how to connect with customers, but she’s also diving deep into the process that has brought her so much success as a leader with Scentsy. Whether it’s systems, sales, or successful branding across social media, Kimberly came ready to arm our listeners with actionable advice! Time-based notes: 1:36 Kimberly Pulito introduction 3:46 Kimberly’s favorite platform 6:51 Converting content into sales 9:52 Kimberly’s content creation process 13:40 Kimberly’s favorite systems 17:29 Sharing content across a team 18:26 Creating content vs. producing income 22:16 Utilizing Facebook “favorites” 23:28 Tips to begin branding 25:34 Kimberly’s favorite office supply   Connect with Kimberly on her website, find her across social media @WicklessKimberly, and don’t forget to download her guide to personalized scents!   Interested in the systems that Kimberly uses to run her business? Check them out: Notion Google Sheets Project Broadcast Jotform Boards CapCut Canva Lightroom YNAB
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