E17: Trust, Tech & Teams: Acko's 3Ts to Customer Retention

0 Views· 07/05/23
The State of Retention Marketing
0

In the past, insurance agents would visit homes, fostering trust over tea & biscuits, creating lasting connections with families. Today, as legacy insurance brands enter the D2C eCommerce realm, the personal touch is fading. However, Acko, a pioneering InsurTech company, is getting creative with retention by leveraging the power of trust, technology, and unified teams. Discover how Acko excels in the game of customer loyalty, merging human touch with cutting-edge innovation. (01:06) - Vadiraj's Journey in Navigating India's Tech Disruptions (02:25) - Unveiling the Insurance Landscape: Tech-Driven Trust (06:08) - Gen Z and Disruptive Strategies in Insurance (07:40) - The Digital Journey: Awareness, Education, and Confidence in Insurance (09:25) - Building Trust: Crafting the Perfect Insurance Experience (13:40) - Nurturing Trust: The Journey to Acquisition & Retention (17:13) - Optimizing Customer Engagement: Phone Numbers and Assistance (20:21) - Product & Marketing Team Cadence: Acko's Growth Secret (23:47) - Breaking Down Silos: Unified Front between Marketing and Product (26:41) - Maximizing Customer Relationships: Cross-Selling and Upselling (33:02) - Leveraging Technology: Insurtech Advantage (37:54) - Non-Claim Engagement Strategies for Customer Retention (42:42) - Creative Strategies to Keep Customers Hooked (45:26) - Redefining the Claim Process for Customer Satisfaction (52:36) - Creative Insurances: Acko's Growth Charter

Show more

 0 Comments sort   Sort By


Up next