Scott Kerr speaks to Emilia Fazzalari, co-founder and CEO of Cincoro Tequila, a super-premium tequila brand that she along with four NBA team owners (including Michael Jordan) launched in 2019. Emilia discusses how a serendipitous dinner with the four team owners led to the creation of Cincoro and starting a business as a complete outsider in the category. She also talks about the surging tequila demand, getting consensus among the owners on the ideal tequila taste profile, the unique glass bottle design filled with hidden meanings, why a new "Gold" expression was launched, and the Cincoro targeted roll-out strategy. Plus: Breaking through in a storm of celebrity-backed tequilasFeaturing: Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila and Cincoro Spirits Group (cincoro.com) Host:
Scott Kerr, Founder & President of Silvertone ConsultingAbout Facing the Giants podcast:
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