In this episode, Fabi talks to Tonya McKenzie who can be found at the intersection of communication and leadership. She is the founder of Sand & Shores, a speaker, author, and civil servant. What you will learn:Tonya and Fabi discuss the importance of personal branding and thought leadership in today's business world, emphasizing the need for businesses to focus on the person leading the brand and the importance of showing expertise rather than just claiming it. They also discuss the irreplaceability of human humanity in relation to AI tools. Tonya stresses the importance of consistency in branding and prefers in-person interactions and conversations for lead generation, rather than gimmicky tactics like cold calling or blanket emails.Links:https://sandandshores.comMore from Fabi Paolini: We're actively booking guests for our "The Breakthrough Brand Show" here: https://www.fabipaolini.com/podcastLooking to attract more ready to invest coaching clients? Go here: http://readytoinvestclients.com/Book Your Brand Message Assessment here: http://www.brandmessagesession.com/