Ep 408 - How to Organize an Awesome Book Launch with Alexa Nazzaro

Alexa Nazzaro is a seasoned professional in the realm of memoirs and publishing, with a rich background in Creative Writing from Concordia University and a successful career as the founder of Axel Author Services. Alexa holds unique insights on the power and benefits of memoirs, viewing them not merely as vessels of knowledge, but as models for learning from diverse life experiences. She underscores the value of memoirs in offering profound insights and inspiration, while also shedding light on the challenges of creating engaging children's books and the common misconception that they are simpler to write. Alexa advises authors to detach emotionally from their books and to heed their audience's feedback when utilizing their books as marketing tools. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into the world of memoirs and publishing. 

Episode Notes: 
(00:07:07) Learning from Memoirs
(00:08:18) Publishing Experience
(00:11:12) Author Website
(00:14:39) Ebook Preorders
(00:19:06) Building Relationships with Local Booksellers
(00:32:10) Being an Indie Author

Bio: 
Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals. 
 A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine. 
 
 In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.