Ep 52: All Twigged Out: The MENA Start-Up Rocking the Financial Boat

Welcome to another insightful episode of Couchonomics with Arjun. In this episode, we delve into the innovative world of FinTech, discussing the groundbreaking journey of Twig, a start-up focused on cultivating a culture of saving in the MENA region. Twig's unique embedded savings infrastructure offers goal-based saving tools, enabling consumers to realize their financial dreams effortlessly.Joining us on the show are the brain trusts behind Twig – Chafic Idriss, the founder and CEO, Rayan Antonios, the founder and CBO, and Karam El Dik, the founder and COO. Through their collective efforts, Twig has made remarkable strides in the realm of financial wellness, reshaping how individuals and businesses perceive and engage with saving strategies.Throughout this episode, we discuss the inspiration behind Twig, and how the idea of making saving fun and engaging led to a transformative platform. Our guests also delve into the journey of their pre-seed round, the milestones achieved, and the strategic planning behind using the funds for expansion.Key Topics Discussed:Twig's unique business model and its focus on the engagement aspect of financial managementThe significance of receiving the Dubai Financial Services Authority (DFSA) approval and why Dubai was chosen as their launchpadTwig's latest automated savings platform and its user-friendly, goal-oriented featuresThe company's expansion plans and their aim to seamlessly integrate their services into different platforms, making savings a natural part of users' daily livesIn this riveting discussion, our guests provide an in-depth look at their ambitions to integrate savings into the daily lives of individuals and businesses alike. They also reveal insights into the challenges and triumphs of their entrepreneurial journey and their vision for Twig's future. Join us on Couchonomics to learn more about the revolution Twig is bringing to the financial landscape in the MENA region.<br/><br/>Find Twig online: https://www.twig.ae/Our website 👉 https://bit.ly/3jk7UH0<br/><br/>Couchonomics with Arjun Season 02 is brought to you by our partners: Adyen https://www.adyen.com/ ToYou https://toyou.io/ar Visa https://ma.visamiddleeast.com/ Geidea https://geidea.net/ M2P https://m2pfintech.com/ Find us on our social media platforms: Arjun's LinkedIn https://www.linkedin.com/in/arjunvirsingh/ CCN LinkedIn https://www.linkedin.com/showc....ase/couchonomics-wit Instagram https://www.instagram.com/couchonomics/ Twitter https://twitter.com/Arjun_Vir_Singh?s=20 TikTok https://www.tiktok.com/@couchonomics Subscribe to Arjun's LinkedIn newsletter, Couchonomics Crunch: https://bit.ly/3WI4A6E