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In the world of online business, authenticity is gold. Story-based marketing allows you to reveal your true-self, your values, journey and allows your consumers and potential buyers to build deeper connection with you (which leads to more sales!)
It’s not showcasing a shiny facade, but about sharing your unique experiences, outlooks and opinions. And by being real, you connect with your dream clients on a much deeper level, which establishes trust and forges connections that last.
Here are the highlights:
[02:02] Creating authentic connections[04:28] Eliciting emotions[04:28] Displaying empathy

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