Ep173- Google Warns: Content Pruning Can Hurt Your SEO

Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023.1. Amazon is Testing AI to Write Product Descriptions for Sellers -
Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions.
According to a report by TechCrunch, Amazon is testing the tool with a small group of sellers. The tool is able to generate titles and descriptions for product listings, as well as bullet points and images. The tool is still under development, but it has the potential to save sellers a significant amount of time and effort.The use of LLMs in ecommerce is still in its early stages, but it has the potential to disrupt the industry. LLMs can be used to generate product descriptions, write customer reviews, and even create marketing campaigns. As LLMs become more sophisticated, they are likely to play an increasingly important role in ecommerce.
2. Meta to Replace Inactive Group Admins: What You Need to Know -  Meta has begun notifying some group admins that they need to be more active in moderating their groups, or Meta will assign another group member to the job instead. This change is likely in response to the ongoing moderator conflict at Reddit, which has seen some large and popular communities become unmoderated or even taken over by bad actors.
The notification that Meta is sending to group admins says that they need to "take action to maintain activity" within their groups within one week. This includes things like posting new content, responding to comments, and enforcing the group's rules. If admins do not take action, Meta will assign another group member to the role.
This change is likely to have a significant impact on many Facebook groups. Many groups rely on their admins to keep them active and moderated, and if those admins are replaced, it could lead to the decline or even collapse of those groups. It is also possible that this change could lead to an increase in spam and abuse in Facebook groups, as there will be fewer admins to monitor them.
3. YouTube Cracks Down on Spammy Links in Shorts - YouTube is rolling out a new linking policy that will make it more difficult for creators to post spammy links in their Shorts videos and channel descriptions. The new policy will take effect on August 31, 2023.Under the new policy, links in Shorts videos and channel descriptions will be automatically converted to unclickable text. Creators will still be able to include links in their videos and descriptions, but they will need to be manually approved by YouTube before they can be clicked on.YouTube is making this change in an effort to curb the spread of spam on its platform. In recent months, YouTube has seen an increase in the number of spammy links being posted in Shorts videos and channel descriptions. These links often lead to malicious websites or scams.The new linking policy is expected to make it more difficult for spammers to spread their content on YouTube. It will also make it easier for users to identify and avoid spammy links.
4. YouTube Expands Link Limit for Channel Profiles: Add Up to 14 Links Now! - YouTube is rolling out an update that will allow creators to add up to 14 links to their channel profiles, up from the previous limit of 5. This new feature is designed to give creators more ways to promote their content and drive traffic to their websites, social media profiles, and other online destinations.To add links to your channel profile, simply go to the "About" tab and click on the "Links" section. You can then enter up to 14 links, each with a title and a description. T