Evolve Replay: “The Most Human Brand Wins” with Mark Schaefer

It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today’s business landscape.It’s time to look at your customers as more than just the people buying your product; they are the heroes and the marketers. Mark shares that ⅔ of marketing actually occurs without the business owner but instead through customers via social media, influencers, testimonials, reviews, and word of mouth. These are the champions of your product. What do people think of when they think of your brand? That face and that idea become the brand, so make it personal.You don’t want to miss out on these insights on community, branding, technology, and the intersection of purpose.Listen in for the full presentation, “The Most Human Brand Wins” from the incredible Mark Schaefer. Want to see next year's presentations live? Get your tickets for Evolve 2024 now!I’m rooting for your success.What’s Inside:An Evolve 2023 Replay from Mark Schaefer.Why you should make the customer the hero.Why is the face of the brand so important?Megatrends in marketing for your business.The power of customer marketing and influence.Mentioned In This Episode:<br/>Belonging to the Brand Book - Schaefer Marketing Solutions: We Help Businesses {grow}<br/>EVOLVE 2024 in Denver, CO - Crystal Media<br/>Human Touch in a High Tech World, Standing Out in Retail - Crystal Media<br/>Social Media Hooks and Hacks - Crystal Media <br/>Crystal Media Insiders<br/>Crystal Media<br/>Crystal on Instagram<br/>Crystal Media on Instagram<br/>Crystal Media Co - YouTube