Fast-track Your Digital Marketing the Data-driven Way

Today we have Julian Juenemann from Measure School in this episode of LMScast with Chris Badgett. Their whole platform is built and maintained on WordPress by Julian himself. Julian creates and sells Google Analytics training courses through his website. But not all learners get their questions formed during their course time. So, for people with a longer learning curve, he also has memberships to his site where they can ask their questions to their experts and the community they have built as the learners encounter new problems or discover a new way to use Google Analytics on their websites. However, Julian still gets a lot of consulting requests.  Google Analytics was first introduced as a tool for users to install on their website and give visibility on the performance of all the ad campaigns they were running for their website with Google. As it was first an enterprise solution that was later made free, at that time it was the most advanced tool for the public. But later it became outdated, harder to develop and was also showing security issues. So, they have finally phased it out with Google Analytics 4.0. On the new Google Analytics 4.0, you can now both check data on your apps and your website from the same console. But Google Tag Manager is where the fun happens. Google tag manager adds a detailed layer to your analytics by installing trackers to different actions on your website or outbound communications. Then these actions when implemented properly will start to light up your Google Analytics dashboards and give you actionable insights. Google Analytics is a great tool to identify where your users are coming from and what they are doing on your website. Although all user data on Google Analytics is anonymous, still you can extract and segment useful engagement data from your users and visitors. For example, on a course creator’s LMS-powered website or any membership website, you can separate your members in the traffic by when they are signing in and track which pages in your website they are visiting most or first. Based on that user activity, you can send a customized email or a notification to that cohort by triggering it internally. Talking about where your visitors are coming from, YouTube has been the biggest channel for Measure School to generate more leads. They are optimizing their SEO and posting more blogs to keep ranking up. But also when Julian speaks at a program or a podcast, that is where people engage with Measure School and later start training with them. Google Analytics seems to be a very technical subject matter to teach, what’s the secret to Julian’s courses where it becomes easy and feasible to learn among people who are just starting? He does two things right. First, he went out of his way to learn about his ideal target audience and their behavior even after being 7 years in this business. Second, he listened to what his learners and members had to say about the experience.
Measure School has an amazing Youtube channel, find them and follow them here. If you feel like you’re a professional marketer and you wanna step up your game of tracking, check out ‘Measure Master’, their program for ma