Frank Arostegui, Executive Vice President of Sales and Marketing at American Litho

Join Chris Santomassimo on The Think Factory Podcast™ with Frank Arostegui of American Litho. Frank delves into the world of direct mail and its powerful link to the digital channel. Discover how direct mail has seen a resurgence during the pandemic, bridging the gap between the physical and digital channels, and learn how data-driven strategies have revolutionized direct mail's impact on various target audiences, including millennials and younger generations.