From 0 to 750k Streams PER DAY: How Free Syncs on TikTok Launched RAYE and Brent Faiyaz

J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.<br /><br />Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer. <br /><br />In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.<br /><br />Connect with Lennon:<br /><br />Website: https://www.lennoncihak.com<br />Instagram: https://www.instagram.com/lennoncihak/<br />TikTok: https://www.tiktok.com/@lennoncihak<br />Twitter: https://twitter.com/LennonCihak<br />LinkedIn: https://www.linkedin.com/in/lennoncihak/<br />YouTube: https://www.youtube.com/c/LennonJeffrey<br />Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2<br /><br />Connect with J. Erving III:<br /><br />Website: https://www.human-re-sources.com/<br />Instagram: https://www.instagram.com/human.re.sources/