Getting To Know Your Market

As I write this, I have Julie Andrews singing "Getting to Know You" looping in my head. A road trip to Orlando, driving in circles without expectations, walking a property, speaking with people and stopping for coffee, were all steps we took to get to know a retail center in a new market. This process allowed us to get a feel for the retail center, neighborhood, and how tenants, their patrons and nearby residents use the space. It also helped us identify what new tenants would help activate the center.