Growing vs. Scaling

Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in.  There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out. On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry. Tune in to this episode to get the tools and knowledge needed to work smarter, not harder. -----------------------------------------Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. Register for Category-of-One for FREE: https://kinseymachos.com/nicheDo not miss these highlights: 00:55 I am coming in to talk about growing versus scaling. 01:40 I am so proud and confident in my knowledge, in my experience, and in the tools that we have to serve our clients. 02:05 It's important to continue to check in with yourself and making sure that you are only working with your best clients and people that are a good match for you.  02:44 It is important to start to adopt the CEO practices and mindset around a true business owner. 04:20 It's one thing to know something and to have the knowledge around it. It's another thing to exercise it every day and master it. 05:02 Growth and scale are being interchanged with one another, but they're actually very different. Knowing the difference can help you save a lot of pain, confusion, and keep you on that straight and narrow path.05:40 What's cool is as you educate yourself as a business owner, you start to develop that skill06:50 Business growth is defined as expanding a business to generate additional profits. 07:18 Scale is defined as the ability to reduce a company's production costs and increase profitability when it produces more of a given product. 08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is we're increasing output which means other elements are going down. 10:15 Where we find the burnout occurs is when you are in growth mode and you start to hit a ceiling. 10:36 Instead think