Harnessing the Power of Social Selling with Sergio Muñoz

In a recent episode of the Sales Wisdom podcast, Charles, the CEO of TopLeads, welcomes Sergio Muñoz, Vice President of Biz Dev at devcope/AP hpg. Sergio, a prominent figure in the realm of video selling and social selling, recently clinched the 13th spot in the PPI list of video sellers. Throughout the conversation, Sergio emphasizes the significance of authenticity in video content and the importance of delivering value to the audience. He shares his journey of leveraging LinkedIn to amplify his reach, growing from 250 to 8,500 followers in just two years. Sergio also provides insights into the tools he uses for video creation and editing, highlighting the effectiveness of platforms like myovi and inshot. The discussion also touches upon the evolving landscape of sales and marketing, with a focus on the increasing overlap between the two domains. Sergio encourages sales reps to explore the potential of social selling, emphasizing its ability to reach a global audience with a single video. The podcast concludes with Sergio sharing his contact details, inviting listeners to connect with him on various social platforms.