How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)

In today's episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories. Topics Discussed: The founding story of G2 The problems with traditional analyst firms How G2 has built a foundation on trust How categories are created at G2 How G2 is leveraging AI and what’s coming next Godards number one piece of advice for B2B founders looking to create a market category