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How B2B Market Categories Are Created with G2’s Godard Abel (Behind the Category)
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07/05/23
In today's episode of Category Visionaries, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories. Topics Discussed: The founding story of G2 The problems with traditional analyst firms How G2 has built a foundation on trust How categories are created at G2 How G2 is leveraging AI and what’s coming next Godards number one piece of advice for B2B founders looking to create a market category
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Overdrive
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