How The Health Insurance Whisperer Uses Instagram To Reach Her Ideal Clients with Hayla Folden

If your niche is one that people tend to think of only at certain times of the year or even only once a year, how do you reach your audience and keep them engaged? Listen to my interview with Hayla Folden who I've dubbed The Health Insurance Whisperer. Hayla helps entrepreneurs, solopreneurs, and small business owners understand health insurance. She breaks it down in such a way that you can finally understand what type of coverage you need and she helps you access it. She also helps her clients fully understand what to expect when they need to use their health insurance so there are no unexpected surprise charges threatening to break the budget. Hayla uses Instagram to educate and engage her audience. She invites them to connect on a more personal level through IG so she can help them more individually.While health insurance is not the sexiest topic, it's a very important one. Hayla has figured out how to reach her ideal clients, engage them with relatable posts and educate them so they trust her and want to work with her. Listen to this episode to hear how she does that. Don’t Miss Inside This Episode: Discover how Hayla uses Instagram as her content playground to educate her audience about health insurance throughout the year. Learn Hayla's unique approach to finding what works for her and for her audience to keep the engagement going all year long. (Even when insurance coverage isn't top of mind at the time.)Hayla shares her secrets for finding the perfect health insurance plan for entrepreneurs and others working for themselves without feeling overwhelmed. From customized coverage to understanding the fine print, she's got you covered with all things health insurance.<br/>Links and products mentioned in today's episode:Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition. Check out aligned marketing in Jade Francesca's interview in She's Got Content podcast Episode 23.About Hayla FoldenReady to find your best health insurance without frustration? Then you need Hayla Folden in your corner...In addition to finding a health insurance plan that works with your current doctors, Hayla creates a safe space to ask all of your questions so you finally understand how it works. She’s making health care simple.When not traveling the country with her husband in an RV, you can find this former public health worker watching reruns of Gilmore Girls and consuming inappropriate amounts of black coffee.Hayla's WebsiteHaylaFolden.comConnect With Hayla on SocialConnect with Hayla on Instagram @Hayla_FoldenAbout Your HostMelissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when