How to Engage in Brand Conversations That Convert—with Kate DiLeo

Are you addicted to content marketing?There’s a fallacy among entrepreneurs that if you just put out more content, people are going to come and buy from you.But messaging matters. And inundating potential clients with information is not the way to convert. So, how do visionary entrepreneurs craft a brand message that turns prospects into customers? How do we decide where to deploy that message to reach our ideal clients?Kate DiLeo is the Brand Architect behind The Brand Trifecta, the top branding SaaS product that helps organizations craft brands that bring more prospects to the table and more customers who buy. Kate is also the bestselling author of Muting the Megaphone, a book that teaches visionary entrepreneurs how to eliminate ineffective storytelling and engage in brand conversations that convert.On this episode of Leading Visionaries, Kate joins Anjel to discuss the three components of her Brand Trifecta Program—tagline, value proposition and differentiators.Kate challenges us to focus on customers at the highest point of readiness and resonance and describes how a brand conversation differs from storytelling.Listen in for insight on finding the right rooms to share your content and learn how Kate can guide you in writing a brand message that delivers more revenue.What You Will LearnHow Kate’s background in linguistic anthropology led to a career in marketingKate’s role as a leader in her family and how she refined those skills in the corporate spaceHow the end of Kate’s marriage inspired her transition to entrepreneurshipKate’s guiding principles of faith, laughter, resilience, gratitude and generosityWhy you must understand gratitude for what you have to be generous with what you’re givenThe 3 components of Kate’s Brand Trifecta—tagline, value prop and differentiatorsWhy Kate suggests we stop telling stories and start having brand conversationsWho Kate serves through one-on-one consulting and her Brand Trifecta ProgramWhy entrepreneurs should focus on customers at the highest point of readiness and resonanceHow to decide where to deploy your brand messaging (online and in person)Connect with Kate DiLeoKate’s WebsiteConnect with Anjel B. HartwellLeading Visionaries PodcastJoin The Leading Visionaries CommunityDonate to Support the showCreative Age Consulting GroupLeading Visionaries Podcast on InstagramLeading Visionaries Podcast on X(formerly Twitter)Leading Visionaries Podcast on Facebook  ResourcesMuting the Megaphone: Stop Telling Stories and Start Having Conversation