How to launch a lingerie brand - with Tiffany Chiu - JulieMay Lingerie

Today I'm speaking with Tiffany Chiu from JulieMay Lingerie.  JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no harsh chemicals/harmful dyes. Across the range, they are also nickel-free and latex-free, with no exposed elastics that will rub against your skin. All underbands and waistbands are carefully wrapped with double-layered Pima Cotton, designed with 100% Pure Silk inner layers, perfect for those who have under-boob sweats or rashes on the breasts.Tiffany shares what inspired her to set up her lingerie brand, how you go about certifying a product as allergy free and the materials they have to avoid. Tiffany also shares lots of useful information about how she has used awards to build her brand awareness and recognition, including tips on what sort of awards to enter and writing the applications.It’s a great episode all about how someone saw a gap in the market, and filled it with a brilliant product that solves a problem for lots of people.Listen in to hear Tiffany share:An introduction to herself and her business (01:20)Materials that people can be allergic to (02:02)What inspired her to start creating her bras (03:08)How she set about creating her product (06:27)Finding a factory to manufacture her bras (10:00)How she manages a product with different sizes (11:51)Helping customers understand the fit and measure themselves (13:29)How the brand has grown (15:10)The impact winning awards has had on the business (16:05)How to choose which awards to enter, and tips for filling out the applications (17:32)The process of getting her product certified as allergy free (22:15)Her number one piece of advice for product creators (25:43)<br/>
USEFUL RESOURCES:Julie May WebsiteJulie May InstagramJulie May FacebookJulie May YoutubeJulie May Tik Tok
LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:Get on the waitlist for my Group Product Creation ProgrammeJoin the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com