How To Promote Your Book Launch With Email Marketing

Are you thinking of writing a business book? Or maybe you have already? Want to find out how you can promote your book launch with email marketing?Let's have a bit of a chat about that, shall we?SOME EPISODE HIGHLIGHTS: (0:18) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:28) Check out our sponsor Poster My Wall.(5:08) Should you write a business book?(10:53) How to use your book to bring in thousands of email subscribers!(16:35) How to make your business book profitable.(22:07) Pre-launch business book email ideas.(24:48) Business book launch email ideas.(27:10) Create scarcity with special editions.(30:18) Business book buyer email sequence.(32:02) Subject line of the week.[podcast_subscribe id="7224"]
Should you write a business book?A lot of business owners write books these days because we all recognise that some people like to learn by reading a book (while others prefer courses or videos). And it's definitely something that's on our radar for the future too. However, it's not something we're planning to do straight away because the way we teach tends to be very visual.Having said that, when our clients ask us about writing a book for their business, our first question is always to check where their book fits within their business. Do they want to write a book because it gives them status? Or is it a step towards being noticed by a big brand like Netflix, for example? Is the book something they'll use on their front end so they can capture email addresses and send people through some sort of sales funnel? Before you even think of writing a book, you need to know exactly where it fits in your business. And if you decide to go ahead, you definitely want your book to help you with your list building and your sales.Here's how.How to use your book to bring in thousands of email subscribers! Something we think is key when writing a book is having the ability to collect the email addresses of your readers. Whether you're going through traditional publishing or the self-publishing route, you want email addresses that you can market to.A few years ago, Kennedy wrote a book in the magician niche. And in every chapter of the book he included a call to action asking people to opt into his email list. How? Simply by inviting them to grab a free resource related to the topic in that chapter in exchange for their email address. Whether it's diagrams, cheat sheets, or videos (i.e. anything that adds value to your book), use that as an excuse to bring in email subscribers.This is valuable to you because once people are in your world, you can acquire them as customers. If you self-publish your book on Amazon and collect money from the sales but are none the wiser as to who your readers are, you're missing a trick! Because you can't market them directly. It's only by getting your readers to opt in that more opportunities open up for you.So make sure that you:Do the advertising and bring people to your platform.Seed things throughout the book that boomerang people back to you and your world. <br/>And now, let’s talk about what a book funnel might look like.How to make your business book profitableA book funnel obviously has the book as its starting point - you want people to come into your world and grab the book as the first thing they do. It can be a paid-for product or it can be free. If it's free, you can ask customers to pay for the cost of shipping and handling. And if you do, be mindful of how you phrase that, as you don’t want the “free + shipping” option to be more expensive than buying the book o