How to Put On a Huge Radio Event: Magic at the Musicals

From The Radio 1 Roadshow, to Capital's Summertime ball, radio has long known how to put on a big bash for its listeners. 

But what goes in to planning these events? How long does it all take? And how do you make sure it's just as good for listeners who aren't there, as those who are lucky enough to have a ticket?

This week Christian is joined by Andrew Wykes from TBI, a company which specialises in exactly that. They look at TBI's recent project Magic at the Musicals, to establish the key to putting on a big radio station event.