How to Sell Your Business With Investment Banker Greg Smith

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape. Chapters:00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround00:02:12 - The Importance of Being a Patient Listener in Business00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical00:17:21 - The Importance of Persistence in Deal Making00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables00:33:25 - Strategic Buyers and their Impact on Company Growth and Value00:35:33 - Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies00:41:52 - Overcoming Doubts and Leading with Confidence00:45:22 - A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company<br/>LINKS AND RESOURCES:GongGreg Smith on LinkedInTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn<br/>Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO LinkContent At Scale