How Your Brand Can Shine in the World Cup Spotlight

If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with Shauna Griffiths is for you!

Tune in to hear Karl Keating - Global Brand Strategist & Founder & CEO of The Perfect Storm Lab - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S.

In partnership with Chris Todd of Vision Insights, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!

TOPICS IN THIS EPISODE
- Join the Host Cities' of The FIFA  2026 World Cup Three-Year Activation Journey Now.
- How to Connect with Soccer Fans and Dominate Your Industry
- How We Help Brands Excel In The Sports Industry.
- Learn How the Greatest Sporting Event Inspires Brands Everywhere
- "Think Globally but Act Locally” ... The key to Brand Expansion
- Big FIFA Announcement you may have Missed - Seize this opportunity now! 

THE EPISODE BY THE MINUTE
00:00- Teaser
00:24 - Intro 
00:28 - Guest intro 
01:09 - How Shauna Met Karl Keating 
02:18 - What is The Prefect Storm Lab
11:26 - Why It’s Important for Brands to Plan Ahead 
14:41 - What They’re Currently Working On
26:24 - Brands They Partner with 
33:44 - Tips For Brands Looking to Break into the Sports Market 
37:21 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

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