Impacts of Generative AI on Search Engines & SEM

Are you ready to supercharge your business growth? Join the Profit Squad as we delve into cutting-edge AI technology transforming search engines. In this episode, we unravel the potential of Microsoft's Search Engine Experience and Google's Gemini. These powerful tools extract invaluable insights, refine training data, and master complex formulas.Discover Google Duet AI's game-changing features, from the composer editor to the AI prompting engine, revolutionizing content creation and data organization. We demystify optimizing for SGE, emphasizing the importance of understanding generative AI sources. Tune in to learn how to provide expert explanations for each presented snippet, revolutionizing your search engine results. Explore the integration of voice search with AI-powered searches, streamlining user interaction and refining data analysis. So, don't miss the insights on AI's role in shaping future search engine results pages. From anticipating user needs to seamless ad integration, you'll gain the edge in digital marketing.Episode Highlights:04:21 - I actually have some complaints about generative AI in search because just as the SEO guy, Google's always preaching like core web vitals, and cumulative layout shift  (CLS) is a core web vital. And the way that it works is you Google something, and then sort of at the top of the search result page, there's this generative ad. Sometimes when you Google, it'll just start spinning. It'll start thinking right away and you'll scroll down. And while you're sort of scrolling down to find whatever result you want to click on, it'll expand all of a sudden and the layout shifts completely. 11:22 - From an organic standpoint, it's almost like the evolution of optimizing for featured snippets and zero click results. Some of the best practices or thoughts, for me, I'm thinking structured data. Some of the basic things still apply. You have to make sure that you have a fast site. It's easy to crawl. It's easy to index. 18:10 - I wonder if there's an argument for if you can conduct your own original research, like basically going as deep into the well as you can. So, like go to the original source to generate something that's truly new and valuable or a unique take on it, because otherwise you're just like 1 of 10 and you get lost in the noise of the crowd.Contact Ben PageRay SawvellBlake JohnWebsiteJoin the Community