Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)

Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to think about what your customer wants to accomplish and creating authentic, outstanding content that provides them an excellent experience. Hmm… that sounds like something I might have heard somewhere along the way. Anyway… Google’s recent transparency suggests that maybe, just maybe, Google is de-emphasizing organic search in favor of paid media. There’s a strong argument to be made there; after all, that’s where they make their money. But is that what’s happening? I’m not entirely convinced. Why not? What is Google (probably) up to? And what does it mean for your business going forward? Well, that’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) Headlines and Show Notes Show Notes and Links Google Launches August 2023 Core Update Google Podcast Sheds Light On Ranking Systems & Updates A Guide to Google Search Ranking Systems | Google Search Central  |  Documentation  |  Google for Developers Claude Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390)