LP Building Solutions: The Importance of Building Science & Sustainability in Design & Engineering with Brand Manager, Casey Smyth

Listen in as Casey discusses how LP Building Solutions manages to stay on the forefront of innovation when it comes to bringing products to market that not only defend against adverse climate scenarios, but everyday climate-related challenges which involve heat or moisture.In addition to keeping in mind issues regarding climate, LP also accounts for the evolving tastes and sophistication of homeowners, and takes client feedback into account whenever the company is looking to create or optimize a product. Additionally, Casey shares how being involved in the design and architectural community has helped LP stay on the cutting edge.Finally, Casey talks about LP’s recently-launched line of products incorporating its patented NovaCore™ technology and the positive early feedback that keeps the whole team excited for what’s to come.Sponsors:Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900 Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!Pella Windows & Doors - https://www.pella.com/Topics Discussed: Developing sustainable and resilient productsHow LP Building Solutions creates products for different climate zonesEducating the public on installationHow homeowners have become more discerning and sophisticatedHow LP takes feedback into account when creating solutionsSelling premium sustainable and resilient products to homeownersBeing involved in the design and architectural communityThe NovaCore™ advantageCasey’s experience at LP and how he developed his passion for building scienceWhat drives Casey todayConnect with Guest: Website - https://lpcorp.com/LinkedIn (Casey Smyth) - https://www.linkedin.com/in/caseyjsmyth/LinkedIn - https://www.linkedin.com/compa....ny/lp-building-solut - https://www.instagram.com/lp_p....ros/?_ga=2.165797882 - https://www.facebook.com/LPBui....ldingSolutionsProfes with Brad Leavitt:Website - https://www.aftconstructionpodcast.com/Instagram - https://instagram.com/aft_constructionFacebook - https://www.facebook.com/aftconstructionHouzz - https://www.houzz.com/pro/aft-....construction/aft-con - https://www.pinterest.ph/AFT_CONSTRUCTION/YouTube - https://www.youtube.com/channe....l/UCzB4R_DHPVV1SPh7R Quotes by Casey:Resiliency comes down to building products that can withstand increasingly adverse environments.If risk mitigation is what builders are