Lucy Busk: How to crack crowdfunding

Meet Lucy Busk, the woman who made it cool to drink wine out of a can. She founded NICE in 2019 with her co-founder Jeremy May, and now they sell a can every 5 seconds. <br/><br/>We're talking all about becoming a trendsetter, smashing your crowd-funding goal, and getting your product in with the biggest retailers out there. <br/><br/>