Making SMS the #1 revenue-generating channel for e-commerce merchants: Alex Beller, Co-Founder & President, Postscript

The first SMS message was sent in 1992, but it’s taken a while for messaging to become a standard communication and marketing channel for ecommerce brands.  Mobile commerce only really took off in the past decade as smartphones and ecommerce were widely adopted by consumers. According to Insider Intelligence, US mobile commerce will nearly double its share of total retail sales between 2020 and 2025. Postscript is a poster child of the mobile commerce trend. Founded in 2018, Postscript powers SMS for thousands of Shopify stores including brands like Native, Brooklinen, and Olipop. They use Postscript for everything from abandoned carts, to product drops, to 2-way customer support communication.
In this conversation, Chris and Postscript President Alex Beller discuss Postscript’s early days in startup accelerator Y Combinator (YC), where they were in the same cohort as Convictional. Alex shares why SMS has the potential to be a higher revenue-generating channel than email, how brands can leverage it more effectively, and best practices for the upcoming Black Friday Cyber Monday (BFCM) holiday season. Finally, Alex and Chris reflect on the challenges of scaling companies in a remote environment and how they each have grown as young leaders since their time at YC.  Looking for some more resources to level up your SMS game during BFCM? Check out Postscript’s BFCM Planner here. Connect with Alex on Twitter and LinkedinConnect with Chris on Twitter and LinkedinCheck out Postscript

About Alex:Alex Beller is the co-founder and President of Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Olipop rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo’s venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce and received his Bachelor of Arts in both Philosophy and Music from the University of Southern California.About Convictional: 
Convictional helps retailers add new brands and categories to their assortments, without any inventory risk. Learn more at convictional.com.