Making the Most of YouTube Ads for Your Business with Paul Ochieng

Are you ready to take your business to the next level and increase your revenue? Do you want to create your own unskippable advertisements for your podcast or business? In this episode of the Healthcare Hacks and Connections Podcast, our host Nate Navas invites Paul Ochieng, a member of the Off The Clock team. Paul is a healthcare professional who has built their podcast into a lucrative marketing business that helps healthcare entrepreneurs, specifically plastic surgeons, grow their online and local presence. In this podcast, Paul discusses YouTube ads and how they can be used to help level up businesses. They discuss whether or not a business should have a YouTube channel, the advantages of YouTube ads over Facebook ads, and why YouTube ads may be the solution for businesses struggling to get their ads to work properly. He also explains how your business YouTube channel does not need a lot of traffic to be effective. Furthermore, he emphasizes the importance of understanding that there is no such thing as a "perfect offer" in advertising and that it is preferable to consider other forms of marketing other than those that merely promote products or services. They will touch on such topics as:Chick-fil-A and their marketing strategies, and how they test restaurants, not just their products: “There is no perfect way to get people to purchase a product.”How to use YouTube ads that catch attention, how pattern interrupt is a big part of content, and how there is no perfect way to go about advertising.Setting up and monetizing YouTube channels and why creativity with YouTube ads matters: “Creating content for the sole purpose of monetization. Five seconds is a lot of time.”Talks about the four main audiences to target, creating audiences based on related keywords and broad websites, and how specific broad keywords work.The key difference between YouTube ads and Facebook ads, what is a landing page format, and how to get people to the opt-in page.How to increase your ad spend, taking advantage of listeners wanting to take their YouTube ads to the next level: “These moments in history only come once every couple of times. Brand awareness is everything. People remember the brand more than the face.”Pod deck questions for Paul such as “If he could be a different person, who would he be and why?” and “If he could go back in time, would he change anything about himself?” and finally talks about fighting for your marriage and family. Hack: “Remember this, people will always remember the brand more than remember the face. So if you can build your brand to be recognizable continuously and immediately, you won't even need to be present for somebody to want to do business with you and to be able to serve other people.” - Paul Ochieng Reach out to Paul: Socials:Instagram: @the_pride_of_simbaFacebook: @otcupodcastWebsite - https://www.connectwithotc.com/hmu Reach out to Me:Socials:Instagram: @thepodcast_docFacebook: www.facebook.com/nate.navas