Marketing Mistakes and Kim's Pet Peeves

Talking PointsWhy Pet Peeves? They’re annoying.  We don’t typically go negative, but sometimes there’s a time for it. We see them everywhere (busy billboards) - driving down the road, scrolling social, visiting websites…What turns you off when looking for a product/service? Email us. Post in our group! Think about the customer journey - from their search for you all the way to after the purchaseWhen a phone # is not clickable on a websiteSeeing the same social media post on multiple profilesNo way to conveniently contact the companyMarketing that doesn’t match the experienceVoice mail that’s full FB Ads for a shop in another part of the countryBrand ConfusionNot responding to a phone message or form fillLack of CTAMy Team’s Marketing Mistakes ObservationsMarketing that lacks cohesive messaging. Every medium is independent.Going straight for the saleForgetting to promote your servicesMarketing without learningHiring local or the cheapestHaving no planNot sharing who you are (literally and figuratively)Not knowing your audienceFailing to go organic marketingBelieving Google Ads will save youStopping! I’m busy, so let me stop my marketing…. Creates panic in the long run.Not representing the entire team/shopLacking understanding in the value of a great website/landing pageTerrible phone skills<br/>How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network