Marketing Your Business During Tough Economic Times with Fi Johnston

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.<br/><br/>As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.It's hard to avoid the doom and gloom right now.If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world.However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever.  <br/><br/>This episode covers:Why it's short-sighted to reduce marketing spend when times are tough;How your business strategy (and business model) impact marketing decisions;Revenue streams - is it better to diversify or double down?;Business silver linings to come out of a troubled economy.<br/>Find out more about Fi and read the full shownotes at https://www.madmarketingmums.com/episode34Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.