Get set to take your Facebook and Instagram ads to another level with Charlotte Cantrell! Charlotte is the CEO of Inspired Ads, serving 6-7-figure e-commerce businesses. She has managed over 1 million in ad spend in her years running ads. She loves serving businesses that have a mission and purpose for their brands and wants to share this with the world. Charlotte Cantrell emphasizes the significance of understanding your audience and tailoring different strategies for different avatars. She also shares some eye-opening insights on the importance of testing and tweaking your ads for optimum results. She explains why manual split testing is beneficial and gives us a glimpse into the power of tiny changes in boosting ad performance. Charlotte has some valuable advice for those ready to embark on their Facebook or Instagram ad journey: she suggests starting with a modest budget and one campaign at a time. Consistent testing and tweaking can make all the difference in achieving your desired results. Whether you're an established business or a startup, Charlotte's insights provide a roadmap to navigate the world of Facebook and Instagram advertising. Listen to find out what's new and how to make the most of your ad spend!

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