Media, Memberships, and Marketing with Michael Broukhim, Co-CEO and Co-Founder of FabFitFun

Description:In this episode, Lee sits down with Michael Broukhim, Co-CEO and Co-Founder of FabFitFun, a women’s lifestyle membership and shopping experience bringing joy and well-being to its members. Michael shares his experience growing up with his older brother in Los Angeles, his incredible story of starting an online media consulting company, some ups and downs of developing websites for politicians, pivoting to launching a wellness blog, and how this all unfolded into his trailblazing CEO journey. Tune in to hear how he has evolved as a leader, the challenges of growing the company, the secret sauce to launching a brand, the top tips he recommends to stay grounded. Exclusive Deals from Our Sponsors:•    AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You’ll Hear About:• [03:13] Growing up in Los Angeles, his roots in media entrepreneurship and the profound influence his parents had on his passion for the written word.• [07:25] Navigating his brother's cancer diagnosis, early job experiences, and a transformative college journey that paved the way for FabFitFun.• [13:42] Starting his first business, working with politicians, and mixing wellness with the red carpet treatment.• [19:54] Value lessons from earlier ventures, from monetizing emails to business expansion, and how this led to FabFitFun.• [26:31] Pivoting the business model of FabFitFun and what makes the company and its products unique.• [31:47] What qualities they look for in other brands and the success stories of the companies they have worked with.• [34:06] The joint venture approach to business and how Michael has evolved as a leader.• [37:20] The difficult challenge of raising capital and how this inspired Michael and his brother to form Green Meadow Ventures.• [41:24] The biggest obstacles to founding FabFitFun; a wedding, COVID, and his brother’s cancer diagnosis.• [44:22] Invaluable advice for budding entrepreneurs and what’s next for FabFitFun!To Find Out More:Michael Broukhim on LinkedInMichael Broukhim on TwitterFabFitFunCharlie on LinkedInGreen Meadow VenturesAwesome CXCasalénaUnhideSpongelleLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Maybe it was the combination of having access to the internet and having a printer, but I started just putting things into a word processor and laying them out.” [0:05:33]“I was a pretty resilient kid, and in a lot of ways, I didn’t have anything too tough, and only later in my life did I come to understand that.” [0:07:29]“We didn’t seek out to build a political new media consulting firm, it was just the first opportunity that fell into our laps.” [0:15:26]“We learned really well how to get people onto our newsletter, how to monetize an email list, and how to produce incredible content.” [0:20:16]“I think email is intere