Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminskey, CEO of Recast

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrange
Guest: Michael KaminskyMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?
Why is it so hot right now?
How do you approach Incrementality in Affiliate Marketing?