Money Talks with Kerry Lofton: Valuing Your Craft in the Creative World

Welcome to the Electric Theory Podcast with Joshua Hunt. Today, we're shedding light on the awe-inspiring trajectory of Kerry Lofton. Rising from the vibrant streets of New Orleans, Kerry’s evolution from a passionate videographer to a successful entrepreneur is a tale worth noting. But what makes his journey all the more relevant in today's digital age is his proficiency in understanding the worth of his craft.<br />In an era flooded with creators and artists, many grapple with the challenge of pricing their work. They often undervalue their artistry, leaving money on the table and curtailing their true potential. Kerry, with his wealth of experience and insight, addresses this very conundrum in his book "Money Talks". Not only does he weave in personal anecdotes and experiences, but he also lays down a step-by-step guide to empower creators. The goal? To make sure they charge top dollar, reflecting the true value of their projects.<br />Through the pages of "Money Talks" and his endeavors with the 'Inspired Dreams Film Group', Kerry demystifies the complexities of the competitive content creation market. He emphasizes the need for self-worth, determination, and resilience. And while his tale is replete with ambition and tenacity, the steadfast support of his life partner underscores the importance of having a rock in the tumultuous seas of entrepreneurship.So, if you're a creator, artist, or anyone looking to understand the worth of your work and want a detailed roadmap on how to price your projects lucratively, this episode is your golden ticket. Dive deep with us into Kerry Lofton’s electric story—filled with lessons, strategies, and a lot of heart!