“Be patient with SEO. It takes time. It's not immediate. So if you want that immediate traction, paid ads will get you up there quickly. But over the long-term play, you have to build it up and keep building trust with Google.” - Brandon Leibowitz The finer details of this episode:Importance of consistency and quality in SEOGoogle's algorithms focusing on quality over quantityConsidering both PPC and SEO in marketing effortsEpisode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/Email us with questions or if you’d like to be a guest on the show – vcpasuccessshow@anderscpa.comThis Quiz Will Tell You What Financial Help Your Business Needs: https://rxkebp5191f.typeform.c....om/summitquiz?typefo your free SEO Masterclass from Brandon: https://seooptimizers.com/gift